Beyond Powerful Radio

by Valerie Geller

Radio holds up a mirror and reflects life as it is at the moment. Broadcasting stays
interesting because, just as it does in life, it is in a state of constant change. The
three proven Creating Powerful Radio/Creating Powerful Communicators ...

Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 1136023933

Page: 536

View: 387

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Radio Production

by Robert McLeish

The Best of Our Own Correspondent. I. B. Tauris ... Virgin, 1992 Young
Playwrights Festival 1988: BBC Radio Drama. BBC, 1988 ... Focal Press, 1999
Geller, V. and Ryder, T., Creating Powerful Radio: A Communications Handbook.
M. Street ...

Radio Production

Author: Robert McLeish

Publisher: CRC Press

ISBN: 1136118462

Page: 368

View: 442

This classic book is a must-have for anyone involved in radio production, covering everything from operational techniques and producing different programme formats, to conducting interviews and writing for radio. The fifth edition features new and updated information on: * digital production, such as the computer editing process, digital recording and DAB * the internet and internet-only radio stations * automatic playout systems * ethics * storytelling, showing simple ways of creating different acoustics for drama * station management * scheduling * remote reporting This edition is further enhanced by a supporting CD-Rom, packed with examples, exercises and resources.

NRB

by

Creating an Integrated Web Strategy • Religious Broadcasting and the
Government in the 21st Century • Serving the Crew • You're Delusional ... Staying
Hip on a Ministry Budget • Creating Powerful Radio ( Part 1 ) • Top Women – Top
Shows .

NRB

Author:

Publisher:

ISBN:

Page:

View: 533

Creating Powerful Brands

by Leslie de Chernatony

Several of his papers have won best paper awards. His books have been
translated into Chinese, Russian, ... Leslie's work has resulted in TV programmes
and radio broadcasts. He is a frequent speaker at management conferences. xiii
A firm ...

Creating Powerful Brands

Author: Leslie de Chernatony

Publisher: Routledge

ISBN: 1136445188

Page: 482

View: 997

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Marketing For Dummies

by Alexander Hiam

Why were these old radio dramas so engaging? Because you could see the
action so clearly as it unfolded. The script and sound effects (SF or SFX in radio
lingo) create a string of powerful visual images in your mind as the story unfolds (
note ...

Marketing For Dummies

Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 111888065X

Page: 384

View: 994

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Radio Drama

by Tim Crook

However , it created a powerful charge of storytelling despite the overlapping of
plot and subplot and an ensemble of five equal forces in characterisation . The
fault may have been present in the scheduling . Four episodes cannot effectively
 ...

Radio Drama

Author: Tim Crook

Publisher: Psychology Press

ISBN: 9780415216029

Page: 296

View: 390

Using extracts from scripts and analysing radio broadcasts from America, Britain, Canada and Australia, the book explores the practicalities of producing drama for radio."--Jacket.

Theatre of the Mind

by Don Kisner

Once fired, the listener's imagination takes over and creates images more vivid
than the most powerful movie. Radio drama, like reading, is a medium of the
mind. This means that with radio drama anything that can be imagined can be
created ...

Theatre of the Mind

Author: Don Kisner

Publisher: Balance Publishing Company

ISBN: 1878298305

Page: 166

View: 939

RTNDA Communicator

by

BI 3 ) IE 3 DIE sultant Valerie Geller , author of “ The Powerful Radio Workbook "
and “ Creating Powerful Radio . ” Peterson agrees , even when it comes to hiring
the greenest , youngest staff : " It ' s pretty tough to entice someone right out of ...

RTNDA Communicator

Author:

Publisher:

ISBN:

Page:

View: 510

Creating a National Spirit

by William Leslie Renwick

In radio the Centennial Council and the government had a powerful new medium
to publicise and record centennial events . Radio broadcasting , an innovation
from the 1920s , enjoyed popular appeal in the 1930s and was accepted into ...

Creating a National Spirit

Author: William Leslie Renwick

Publisher: Victoria University Press

ISBN: 9780864734754

Page: 294

View: 796

By exploring New Zealand's centennial celebration in 1940, this volume paints a vivid picture of New Zealanders and how they perceived themselves and their relationships to the world at that time. Detailing the Centennial Exhibition, Wellington trade fair, and various other public commemorations, special publications of dictionaries and pictorial surveys, and cultural and art exhibits, this text fully examines how the country and citizens commemorated their history and recognized new opportunities in the changing world landscape.

Playing Along

by Kiri Miller

But the only direct product placement in the games is the music on the radio, a
design choice that creates a powerful musical connection between the
gameworlds and the real world. Players often comment on the “realism” of this
soundtrack ...

Playing Along

Author: Kiri Miller

Publisher: Oxford University Press

ISBN: 0199929912

Page: 272

View: 101

Why don't Guitar Hero players just pick up real guitars? What happens when millions of people play the role of a young black gang member in Grand Theft Auto: San Andreas? How are YouTube-based music lessons changing the nature of amateur musicianship? This book is about play, performance, and participatory culture in the digital age. Miller shows how video games and social media are bridging virtual and visceral experience, creating dispersed communities who forge meaningful connections by "playing along" with popular culture. Playing Along reveals how digital media are brought to bear in the transmission of embodied knowledge: how a Grand Theft Auto player uses a virtual radio to hear with her avatar's ears; how a Guitar Hero player channels the experience of a live rock performer; and how a beginning guitar student translates a two-dimensional, pre-recorded online music lesson into three-dimensional physical practice and an intimate relationship with a distant teacher. Through a series of engaging ethnographic case studies, Miller demonstrates that our everyday experiences with interactive digital media are gradually transforming our understanding of musicality, creativity, play, and participation.

Sound

by Christopher Lampton

to carry them from one place to another , a radio signal can go places that the
telephone does not ( and , in many cases , cannot ) . Marconi ' s ... Large
antennas at radio stations create powerful radio signals that can travel over long
distances .

Sound

Author: Christopher Lampton

Publisher: Enslow Pub Incorporated

ISBN: 9780894903274

Page: 96

View: 425

Explains sound and discusses such topics as how we hear, ultrasound, and sonar.

Vidura

by

100 . Cianci , Philip . HDTV and the Transition to Digital Broadcasting :
Understanding ... RADIO - 95 . Bloomfield , Peter . A Face for Radio . Focal Press
, 2007 . 96 . Geller , Valerie . Creating Powerful Radio . Focal Press , 2007 . 97 .

Vidura

Author:

Publisher:

ISBN:

Page:

View: 172

Yearbook of Experts 2008

by Mitchell P. Davis

She's the author of three books about radio including the latest from Focal Press -
CREATING POWERFUL RADIO: GETTING KEEPING & GROWING AUDIENCES.
Anoted workshop and seminar leader Geller trains and works with on air ...

Yearbook of Experts 2008

Author: Mitchell P. Davis

Publisher:

ISBN: 9780934333597

Page: 488

View: 417

"The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media"--P. [2].

Public Broadcasting

by George H. Gibson

out their own schedule for broadcasting farm extension and general educational
material . He reminded the ... for another year . Many congressmen thought the
FRC was creating a radio monopoly by catering to the powerful radio stations .

Public Broadcasting

Author: George H. Gibson

Publisher: Greenwood

ISBN:

Page: 236

View: 877