Marketing for Special and Academic Libraries

Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Marketing for Special and Academic Libraries

Author: Valerie S. Gordon

Publisher: Rowman & Littlefield

ISBN: 1442262710

Page: 178

View: 979

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Strategic Marketing for Libraries

Discusses how marketing principles fit into library operations and planning. Stresses market segmentation, marketing opportunity analysis and principles of strategic planning.

Strategic Marketing for Libraries

Author: Elizabeth J. Wood

Publisher: Greenwood Publishing Group

ISBN: 9780313244056

Page: 214

View: 158

Discusses how marketing principles fit into library operations and planning. Stresses market segmentation, marketing opportunity analysis and principles of strategic planning.

Marketing Today s Academic Library

This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and ...

Marketing Today s Academic Library

Author: Brian Scott Mathews

Publisher: American Library Association

ISBN: 0838909841

Page: 171

View: 551

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Outreach Services in Academic and Special Libraries

Using a New Library Building to Establish a Culture of Marketing Karen Brodsky
SUMMARY. While most college campuses have strong support for the libraries,
as competition on university campuses for limited financial re- sources gets ...

Outreach Services in Academic and Special Libraries

Author: Linda S Katz

Publisher: Routledge

ISBN: 1135796238

Page: 250

View: 736

Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings. This extensive resource shows how to use outreach programs to market new information resources and services to library constituents. Outreach Services in Academic and Special Libraries contains charts, graphs, and pictorials to help walk you through the process of creating an outreach program at your library. This book also presents bibliographies, suggestions on how to improve on existing designs, and the librarians’ “wish lists” of ideas they’d like to try in the future. Outreach Services in Academic and Special Libraries presents case studies covering many topics related to outreach services, including: outreach to special groups of remote users multicultural outreach collaborative outreach partnerships with university and college departments and community organizations outreach Web sites targeting special groups marketing library services and resources information literacy as a form of outreach multi-media kiosks and exhibits book talks outreach to new faculty and transfer students and more! Librarians will benefit from the wide range of creative ideas and successful case studies implemented by library colleagues representing institutions from around the country. Outreach Services in Academic and Special Libraries serves as a catalyst for librarians to implement similar outreach programs at their own academic or special library.

Marketing Library and Information Services

MARKETING ACADEMIC LIBRARIES IN THE UK : THE OXFORD BROOKES
UNIVERSITY LIBRARY APPROACH Antony Brewerton Abstract This paper
focuses on how marketing is managed at Oxford Brookes University Library ,
specifically the work of the Library's Marketing Group . ... new departures for
Oxford Brookes University Library : special Antony Brewerton Marketing
Academic Libraries in the ...

Marketing Library and Information Services

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

ISBN: 9783598117534

Page: 419

View: 295

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Blueprint for Your Library Marketing Plan

In these challenging times, libraries face fierce competition for customers and funding.

Blueprint for Your Library Marketing Plan

Author: Patricia H. Fisher

Publisher: American Library Association

ISBN: 9780838909096

Page: 135

View: 905

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Real Life Marketing and Promotion Strategies in College Libraries

Available online at: http://www.galegroup.com/free_resources/marketing/
academic/index. htm. Gale Group offers a variety of promotional and marketing
resources for libraries, most of which are not database or vendor specific.
Everything from ...

Real Life Marketing and Promotion Strategies in College Libraries

Author: Barbara W Petruzzelli

Publisher: Routledge

ISBN: 1136444319

Page: 204

View: 277

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

Marketing the Library

Marketing: a response to a need; Basic publicity techniques; Special programs and events; Developing and maintaining community relations; Fund raising; Marketing academic and special libraries.

Marketing the Library

Author: Benedict A. Leerburger

Publisher: White Plains, N.Y. : Knowledge Industry Publications

ISBN:

Page: 124

View: 187

Marketing: a response to a need; Basic publicity techniques; Special programs and events; Developing and maintaining community relations; Fund raising; Marketing academic and special libraries.

Gaming in Academic Libraries

This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction.

Gaming in Academic Libraries

Author: Amy Harris

Publisher: Association of College & Research Libraries

ISBN:

Page: 231

View: 892

This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction. In an attempt to encompass the variety of ways games are being incorporated into libraries, this book has been divided into three sections: game collections and curricular support, gaming as marketing and gaming as an information literacy tool.

Academic Library Building Renovation Benchmarks

EMERGING ISSUES IN ACADEMIC LIBRARY CATALOGING & TECHNICAL
SERVICES ISBN: 1-57440-086-X Price: $72.50 Publication ... digital and other
special collections; library catalog and metadata training; database maintenance,
holdings and physical processing; ... THE MARKETING OF HISTORIC SITES,
MUSEUMS, EXHIBITS AND ARCHIVES ISBN: 1-57440-074-6 Price: $95.00
Publication ...

Academic Library Building Renovation Benchmarks

Author: Primary Research Group

Publisher: Primary Research Group Inc

ISBN: 1574401106

Page: 149

View: 601

The report presents detailed data from 65 academic libraries about their completed, current, or planned library renovation projects. The study includes detailed data on capital spending, library redesign budgets, and spending on computer labs & infocommons, in-library classrooms, artwork, library furniture, carpeting and other flooring, and other elements of academic library renovations or new construction. Details construction preferences for architectural features such as atriums, landscaping, better access to restrooms and building entrances/exits, installation or expansion of library cafes, development of group work areas, better use of natural light, better soundproofing and other design features often sought in new academic library construction or renovation. Also explores the use of various renovation and building features designed to save energy. Other areas covered include student satisfaction with the library redesign, its impact on the use of library services, and governance issues over what campus groups guide and control the redesign. Data is broken out by size and type of library, and by libraries that have experienced recent renovation projects vs those that have not.

Social Media for Communication and Instruction in Academic Libraries

Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and ...

Social Media for Communication and Instruction in Academic Libraries

Author: Joe, Jennifer

Publisher: IGI Global

ISBN: 1522580980

Page: 319

View: 636

The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions ...

Strategic Marketing in Library and Information Science

Author: Irene Owens

Publisher: Psychology Press

ISBN: 9780789021434

Page: 254

View: 252

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular.

Law Library Benchmarks

THE MARKETING OF HISTORIC SITES, MUSEUMS, EXHIBITS AND ARCHIVES
ISBN: 1-57440-074-6 Price: $95.00 ... AND COPYRIGHT MANAGEMENT: BEST
PRACTICES OF COLLEGE, SPECIAL AND RESEARCH LIBRARIES ISBN: ...

Law Library Benchmarks

Author: Primary Research Group

Publisher: Primary Research Group Inc

ISBN: 1574401041

Page: 129

View: 531

Primary Research Group has published Law Library Benchmarks, 2008-09 Edition, ISBN #1-57440-104-1. Data in the report is based on a survey of 55 North American law libraries drawn from law firm, private company, university, courthouse and government agency law libraries. Data is broken out by size and type of library for ease in benchmarking. The study is available from Primary Research Group or from major book distributors worldwide. The report is available as a PDF, print copy, or through various site licenses.

Continuing Professional Development Preparing for New Roles in Libraries A Voyage of Discovery

BECOMING A MARKETING SPECALIST IN AN ACADEMIC LIBRARY Lotta
Haglund Karolinska Institutet, University ... educational background, special
qualifications and continuing professional development of the marketing
professional in ...

Continuing Professional Development   Preparing for New Roles in Libraries  A Voyage of Discovery

Author: Paul Genoni

Publisher: Walter de Gruyter

ISBN: 3598440162

Page: 307

View: 111

Librarians and information workers the world over are faced with the constant challenge of remaining abreast of developments in their field. Rapid changes in technology and workplace roles threaten to make their skills obsolete unless they undertake constant professional development. This international collection presents a comprehensive overview of current continuing professional development theory and practice for those who manage and work in library and information services. Papers by academics and practitioners describe numerous innovative responses to emerging continuing education and training needs, including workplace learning; individual learning and learning organisations.

Proactive Marketing for the New and Experienced Library Director

These goals can be aided by proactive marketing of visually oriented special
collections materials that engage the ... emphasizing the libraries' human
resources – academic librarians who double as educators, researchers, and
subject ...

Proactive Marketing for the New and Experienced Library Director

Author: Melissa U.D. Goldsmith

Publisher: Chandos Publishing

ISBN: 1780634684

Page: 220

View: 687

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Best Practices of Academic Library Information Technology Directors

MARKETING. NEW. TECHNOLOGIES. The librarians in the study emphasize the
importance of outreach to patrons. ... Most libraries have some kind of wish list for
the digitization for their special collections, particularly their photographic ...

Best Practices of Academic Library Information Technology Directors

Author: Primary Research Group

Publisher: Primary Research Group Inc

ISBN: 157440072X

Page: 80

View: 863

Summarizes how various information technology responsibilities, such as electronic reserves, use of URL resolvers, e-books, digitization, wireless access, PC maintenance, etc. are handled in a variety of academic libraries of various sizes.

Marketing Your Library

Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Marketing Your Library

Author: Carol Smallwood,

Publisher: McFarland

ISBN: 0786489952

Page: 231

View: 645

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.