This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, ...
Author: Kristin Demetrious
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.
This new edition places contemporary community organizing in a post-9/11 context and includes a discussion of national and international organizing efforts--in the Middle East, in the Occupy movement, in European resistance to austerity ...
Author: Eric Shragge
Publisher: University of Toronto Press
Drawing on over thirty years of experience in community development practice, Eric Shragge offers a unique historical perspective on activism, linking various forms of local organizing to the broader goal of fundamental social change. This new edition places contemporary community organizing in a post-9/11 context and includes a discussion of national and international organizing efforts—in the Middle East, in the Occupy movement, in European resistance to austerity measures, and in recent student protests in Quebec. A new chapter-length case study covering Shragge's long-term involvement with the Immigrant Workers Centre in Montreal offers one of the few English-language discussions of community organizing in Quebec. Activism and Social Change is an excellent core or supplementary text in courses on social movements, community organizing, or community development.
Critical and effective histories: Foucault's methods and historical sociology.
London: Routledge. Demetrious, K. (2013). Public relations, activism, and social
change: Speaking up. New York, NY: Routledge. Dreyfus, H. L., & Rabinow, P. (
Author: Øyvind Ihlen
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
Demetrious, K 2013, Public relations, activism and social change: speaking up,
Routledge, London. Dutta, M 2011, Communicating social change, Routledge,
New York. Eckstein, S 2001, 'Community as gift-giving: collectivist roots of ...
Author: Jane Johnston
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
Public relations, activism and social change: Speaking up. New York, NY:
Routledge. Etzioni, A. (2006). Are public intellectuals an endangered species? In
A. Etzioni, & A. Bowditch (Eds), Public intellectuals: An endangered species, pp.
Author: Jacquie L'Etang
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic ...
Author: Kate Fitch
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts - from fashion and fortune telling to race activism and aesthetic labour - in order to better understand the (often subterranean) societal influence of public relations activity.
This book is positioned within the critical public relations stream.
Author: Christine Daymon
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
Stockholders are filing more resolutions to change corporate policies and
governance. Customers complain or condemn an organization publicly, and
social activists expose and confront corporate misconduct (Coombs, 1998, 1999).
Author: Robert L. Heath
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Activists time news conferences according to the needs of the press, alert
reporters of upcoming public actions like demonstrations ... Social change
advocates must develop communications strategies to engage in sociopolitical
debate, build ...
Author: Carsten Reinemann
Publisher: Walter de Gruyter GmbH & Co KG
Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades. In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens. Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.
They performed these myriad public labors at a time when the segregation of the
sexes supposedly heightened as well as tightened the bonds of womanhood. Yet
relations among Rochester's female activists were characterized as often by ...
Author: Nancy A. Hewitt
Publisher: Lexington Books
Women's Activism and Social Change challenges the popular belief that the lives of antebellum women focused on their role in the private sphere of the family. Examining intense and well-documented reform movements in nineteenth-century Rochester, New York, Nancy Hewitt distinguishes three networks of women's activism: women from the wealthiest Rochester families who sought to ameliorate the lives of the poor; those from upwardly mobile families who, influenced by evangelical revivalism, campaigned to eradicate such social ills as slavery, vice, and intemperance; and those who combined limited economic resources with an agrarian Quaker tradition of communalism and religious democracy to advocate full racial and sexual equality.
This multi-disciplinary collection blends broad overviews and case studies as well as different theoretical perspectives in a critique of the relationship between United States philanthropic foundations and movements for social change.
Author: Daniel Faber
Publisher: Rowman & Littlefield
This multi-disciplinary collection blends broad overviews and case studies as well as different theoretical perspectives in a critique of the relationship between United States philanthropic foundations and movements for social change. Scholars and practitioners examine how these foundations support and/or thwart popular social movements and address how philanthropic institutions can be more accountable and democratic in a sophisticated, provocative, and accessible manner. Foundations for Social Change brings together the leading voices on philanthropy and social movements into a single collection and its interdisciplinary approach will appeal to scholars, students, foundation officials, non-profit advocates, and social movement activists.
This text expands on the works of a man who spent three decades working for social justice as an activist, scholar, and public servant.
Author: Fritz G. Polite
Publisher: Cognella Academic Publishing
This text expands on the works of a man who spent three decades working for social justice as an activist, scholar, and public servant.
As a result of these political and social changes, successful PR strategies
became imperative for these organizations ... In the process of becoming a
democratic and pluralistic society, the country became used to activism (
Sriramesh and ...
Author: T. Watson
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Since its first edition in 1991, Organizing for Social Change has developed a reputation as the best book in print for helping grassroots organizers enhance their effectiveness in bringing public attention to the important issues of our ...
Author: Kimberley A. Bobo
Since its first edition in 1991, Organizing for Social Change has developed a reputation as the best book in print for helping grassroots organizers enhance their effectiveness in bringing public attention to the important issues of our times. Now, ten years later and in its third edition, this indispensable manual for activists continues to provide guidelines for bringing together like-minded people, helping them to focus their energy on bringing about much-needed changes to our neighborhoods, cities, states, country, and the world.
12. GLOBALIZATION,. PUBLIC. RELATIONS,. AND. ACTIVISM. FOR. SOCIAL.
CHANGE. A Culture-Centered Approach Mohan J. Dutta Abstract This chapter,
utilizing the culture-centered approach (CCA) to public relations, puts forward the
Author: Krishnamurthy Sriramesh
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
T H E ORY B UILDI N G F O R P U B L I C A F F A I R S In the context of public
relations, there is little theory about ... The theories from public relationsthat show
promisearethe situational theory of publics; political system worldviews;social
capitaltheory, activism; and benchmark criteria from theExcellencestudy. ...
Assituations, issues, or problems ofpublic affairs change, how willthese alliances
Author: Carl H. Botan
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how ...
Author: Sandra C. Duhé
Publisher: Peter Lang
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
The first generation of researcher / activists was also the first group of women to
be trained as social scientists in the new research ... advance public recognition
of social problems , mobilize political support to change public agendas , and
encourage structural reform . ... the basis of social reform , the second generation
is more critical of the power relations embedded in the positivist method of the
Author: Heidi Gottfried
Publisher: University of Illinois Press
"Fresh, original, and brings together in one place a set of authors who are very important to the field." -- Mary Margaret Fonow, coeditor of Beyond Methodology: Feminist Scholarship as Lived Research "Finally, a collection dedicated to demonstrating precisely what it means to do feminist research!" -- Madonna Harrington Meyer, University of Illinois at Urbana-Champaign How likely is feminist research to promote change in society? Are some research methods more successful at bringing about change than others? Contributors to this volume discuss principles of feminist inquiry, providing examples from their own experience and evaluating research practices for their potential to promote social change. The twelve chapters cover methodologies including ethnographic study, in-depth interviewing, naming, and going public. Also explored are consultative relationships between academic researchers and activist organizations, participatory and advocacy research processes, and coalition building.
Chapter 4 Culture, Communication, and Third Culture Building in Public
Relations within Global Flux Nilanjana Bardhan ... and ontological challenges of “
understanding social change and cultural transformation as situated within
interconnected spaces” (Gupta & Ferguson, 1992, p. ... organizations (NGOs) and
activist groups, Culture, Communication, and Third Culture Building Public
Relations within ...
Author: Nilanjana Bardhan
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.