One retailer's product offer is subject to scrutiny by consumers alongside those
offered by many other retailers, which also are likely to change over time;
therefore product management is part of an on-going strategic management
Author: Rosemary Varley
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
The second product piece was the remote control , which was much like a small
TV remote control unit . The product was expected to retail for $ 33 . 50 . Square
D was a large and prosperous firm , although the consumer products division
Author: Charles Merle Crawford
Publisher: McGraw-Hill Companies
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
The Global Product Management Group The sixty senior managers who attended
the June 1992 meeting in Florida identified and ... functions , ( 2 ) products , ( 3 )
regions , ( 4 ) types of customers , and ( 5 ) retail distribution channels .
Author: Dale M. Lewison
This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
80 An Interaction Approach to the Management of a Portfolio of Customer
Opportunities . David A. ... Case study , Organizational change , Reduced product
line , Centralization . ... 89 The “ Wheel of Retailing ” and Retail Product
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
... what price to these forecasts . charge , where to buy or trade product , Other
forecast data collected in the how much to buy or trade , how much PASS data
base include forecasts of retail - product to hold in inventory , and how sales
Author: Arjang Assad
Taken from the journal Interfaces, this collection of articles shows how to apply management science and operations research models to real-world decision problems. The text includes background and supplementary information and jargon-free articles, written for practitioners and non-specialists