Druggists Circular

Selling Radio Telephone Outfits Hundreds of Thousands of Dollars Are Being
Spent For Radio Outfits — A Logical Drug Store Side Line The Radio Department
at Cunningham's , Detroit THIS WAY TO THE RADIO DEPARTMENT Stairway ...

Druggists  Circular

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Broadcasting Yearbook

Summary - Index of Articles on Radio Selling and Merchandising Published in
BROADCASTING , 1938 - 40 Inclusive , with Dates of Publication CHILigBee Co .
of Cle Automotive SELLING RADIO TO USED CAR DEALERS . By Lew Trennor ...

Broadcasting Yearbook

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Music Trades

... W. A. Oates, Representative of the Period Sales Co., New Albany, Ind., Used
the Radio to Sell Schaff Bros. Pianos to St. Louis House — Amateur Stations
Cooperate Unquestionably! The Least Expensive Really High Grade Grand in
the.

Music Trades

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Electronics World

By that time a radio receiving outfit will have been fied with the radio business as
a whole . They seemed to compresst into a space as small as the present - day
cameras , be of the opinion — and rightly so — that selling radio appa pocket ...

Electronics World

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Radio News

These plugs will Rheostats Radio men who want a Rheostat of high class
workmanship that gives a maximum amount of service will ... DEALERS Write For
List of selected, fast-selling radio goods, suited for new stores and radio
departments.

Radio News

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Some issues, 1943-July 1948, include separately paged and numbered section called Radio-electronic engineering edition (called Radionics edition in 1943).

Radio Merchant

And many of the methods of selling which from the knowledge that there is a right
way existed quite generally a year ago and which and a wrong way to sell radio ,
we are gradually obtain in some stores at the present time . working out a ...

Radio Merchant

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How to Retail Radio

Dealers who have sold and are selling electrical household appliances can well
try out the same ideas in selling radio . But it is best not to do it with the same
salespeople , if you can help it . The other end of your business will go slack if
you ...

How to Retail Radio

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Advertising Selling

... to Broadcasting Corporation , which controls every radio broadcasting station
in Great Britain , the every manufacturer selling Radio Times is the only
publication allowed to in the British market print complete radio programmes in
advance .

Advertising   Selling

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Advertising and Selling

The Radio Industry Is Big Enough to Be Represented by a Big Paper Devoted
Exclusively to the Interests of the Radio Trade Advertising & Selling LAMERICAN
__ RADIO JOURNAL The NATIONAL JOURNAL ADVERTISING INDUSTRY of
the ...

Advertising and Selling

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Broadcast and Cable Selling

Radio Network Selling Even though radio network buying is generally done by
the same high - level agency negotiators who buy network television , there is
more opportunity to be creative and do developmental selling in radio than in TV .

Broadcast and Cable Selling

Author: Charles Warner

Publisher:

ISBN: 9780534142568

Page: 447

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Students can succeed in broadcast and cable sales with the proven strategies they learn in this book. This second edition has increased emphasis on practical concerns, an important new section on sales ethics, a description of legal issues and updated information throughout.

The Radio Station

How to Sell in 1980 . the 1980 ' s . Englewood Cliffs , N . J . : Heighton , Elizabeth
... Making More Money Think Big : Event Marketing for Radio . Selling Radio
Advertising Without Washington : NAB , 1994 . Numbers . Washington : NAB ,
1995 .

The Radio Station

Author: Michael C. Keith

Publisher: Butterworth-Heinemann

ISBN:

Page: 322

View: 857

Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. In a fresh and engaging style, The Radio Station, Fourth Edition, details all departments within a radio station, including: Station management Programming Sales News Research promotion Traffic and billing Production Engineering Consulting and syndication The fourth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field. Michael C. Keith is professor of communication at Boston College. He has also taught at George Washington University, Emerson College, and Marquette University, and has served as chair of Education at the Museum of Broadcast Communications. He has also been employed by a dozen broadcast stations in positions ranging from manager and account executive to announcer and copywriter. He is the coauthor, with Robert L. Hilliard, of Global Broadcasting Systems and The Broadcast Century (both published by Focal Press) and the author of several books on radio including, Signals in the Air, the first book-length study of native broadcasting in America. -Most widely adopted text on the radio station -Praised by both industry and academe -The standard work on the subject of U.S. radio

Radio Advertising

Buying and Selling Radio Networks The same principles govern the buying and
selling of radio networks . ... and more money on the line , but procedurally the
buyer and seller both perceive a network as if it were a giant radio station .

Radio Advertising

Author: Bob Schulberg

Publisher: N T C Business Books

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Page: 205

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Advertising Agency and Advertising Selling

The total number of radio sets sold since 1950 has been approximately double
that of the number of television sets . ... Radio , appreciating the difficulty of
selling at high budget levels . has begun more and more to cater to the low
budget ad ...

Advertising Agency and Advertising   Selling

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Radio and Television

Many of these stations were owned and operated by concerns primarily
interested in manufacturing and selling radio apparatus . These companies
engaged in broadcasting for an obvious reason : unless there were stations to
send out ...

Radio and Television

Author: Garnet R. Garrison

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Page: 550

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Economics of the Radio Industry

This agent is then to sell to the foreign wholesaler ( possibly on an exclusive
basis , so as to enable intensive sales effort ) ... This bears out the statement
made by some wholesalers who are handling both , that the costs of selling radio
and ...

Economics of the Radio Industry

Author: Hiram Leonard Jome

Publisher: Chicago ; New York : A.W. Shaw Company

ISBN:

Page: 332

View: 940

S. 313-323: Wichtige Daten aus der Geschichte des Funkwesens

Selling by Mail

sell paint, and it is necessary for a paint manufacturer to circularize the whole list
to reach this 40 per cent, then the selling cost will be high, ... o o o o ls o o ol o o
At the beginning of the radio movement, only one method 80 SELLING BY MAIL.

Selling by Mail

Author: Verneur Edmund Pratt

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Merchandising Week

I that will undoubtedly prove important in the very But it is when the customer is in
the store that the near future as a means by which the man interested in real
salesmanship begins — the first we have seen in selling radio business can ...

Merchandising Week

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Includes annually, 1961- Home goods data book.

Amateur Radio Super Hobby

You can ' t use it for anything that involves selling by commercial vendors . We
can use it for selling our own gear because that is a private matter as long as we
are not in the business of selling radio equipment . To give an example of what is
 ...

Amateur Radio  Super Hobby

Author: V. J. Luciani

Publisher: McGraw-Hill Companies

ISBN: 9780070389595

Page: 275

View: 716

Explains how to get started in ham radio, gives advice on studying for the licensing exam, and looks at various types of amateur radio activities