Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives.
Author: Cees W. De Jong
Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.
Rather, the book explores the ideas, criteria, and methods behind Rams's creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks.
Author: Dieter Rams
Publisher: Die Gestalten Verlag
The new edition of the benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt. Less but Better does not set out to be a complete documentation of Dieter Rams's body of work, nor does it claim to tell the full story of the company Braun. Rather, the book explores the ideas, criteria, and methods behind Rams's creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks.
Design for sustainable change Sustainability and design good do sustainable
design Dieter Rams' ten principles for good design (right) In the early 1980s, the
celebrated product and furniture designer Dieter Rams asked himself the
Author: Anne Chick
Publisher: Bloomsbury Publishing
Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.
Dieter Rams is one of the most influential product designers of the twentieth century.
Author: Sophie Lovell
Publisher: Phaidon Press
" "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design" – Dieter Rams. Dieter Rams’ life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still being produced and sold today – only one demonstration of the strength of his work. This comprehensive monograph covers both Rams’ life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. A personal foreword by Jonathan Ive evokes the influence that Rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. An introduction and an essay by Klaus Kemp tell the story of Rams’ early life, his training as an architect, and the intellectual context in which his ideas were developed. The next four chapters examine Rams' work and his life – which are more or less synonymous – in depth. This includes his role at Braun as well as the work he did for the furniture company Vitsoe. Each chapter includes sketches, prototypes, finished products and the marketing for those products, giving a complete picture of Rams’ work and its context. Two other chapters in this section present Rams’ own house, the only work of architecture that he completed, and examine the products he designed at the level of detail, a crucial aspect to his work. A further chapter examines Rams’ "ten commandments" of good design and his credo, "less but better", in the context of his role as head of design at Braun, and a final chapter explores his legacy in the work of contemporary designers including Naoto Fukasawa, Jonathan Ive, Sam Hecht, and Konstantin Grcic. This beautifully designed book includes a wide variety of visual material, including sketches and technical drawings, photographs of Rams’ work as well as his life, archival material from both Braun and Vitsoe, Ingeborg Rams’ subtle photographs and Vitsoe’s playful graphic design and advertising. This book will appeal not only to fans of Dieter Rams’ work, but to everyone drawn to the message behind his "ten commandments" of good design – which are really ideas about how we can all live better and more sustainable lives. "
Dieter Rams: ten principles for good design Good design is innovative: The
possibilities for innovation are not, by any means, exhausted. Technological
development is always offering new opportunities for innovative design. But
Author: Michael Salmond
Publisher: Bloomsbury Publishing
This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
For this purpose, we can turn to Dieter Rams, a well-known and highly successful
industrial designer of the 20th century (Fig. 2). In addition to ... Before discussing
Rams's principles of good design, it is instructive to consider his record as a
designer. Rams was born in ... Of particular significance are “Omit the
unimportant”3 and “The ten principles of good design” (often called the “Ten
Author: Cameron Shelley
This book discusses concepts of good design from social perspectives grounded in anthropology, sociology and philosophy, the goal being to provide readers with an awareness of social issues to help them in their work as design professionals. Each chapter covers a specific area of good practice in design, explaining and applying a small set of related concepts to a series of case studies, and including a list of additional sources recommended for further study. The book does not assume any specialized, technical background knowledge; it is not a how-to book that offers technical instruction. Yet, it focuses on the assessment of designs, addressing concepts qualitatively (with a small exception for the concept of risk). Based on an established university course on Design and Society at the Centre for Society, Technology, and Values that the author offers for students from a variety of disciplines, the book represents a valuable resource for students in engineering, architecture and industrial design – helping prepare them for careers as design professionals – and for all readers in design-related professions interested in understanding a side of design that they may well never have considered systematically. Because of its broad scope and non-technical presentation style, the book may also appeal to general readers interested in social issues in design and technology.
Rams is best known for his Ten Principles of Good Design: 1) Good design is
innovative; 2) Good design makes a product useful; 3) Good design is aesthetic;
↰ Chair Programme by Dieter Rams for Vitsoe (ID595). © Vitsoe. The design and
Author: Lukas Feireiss
Publisher: Frame Publishers
Generational dialogues between 40 world-renowned creatives exploring how the creative legacy of previous generations is being reinterpreted over time. Description What is this phenomenon we call ‘legacy’? This intangible inheritance that we eventually leave for our posterity? Is it the creative and intellectual heritage that one generation passes on to the next? Conceived by Lukas Feireiss, the book at hand tries to probe this open question by engaging in critical dialogue different generations of creatives, connectors and thinkers alike. In some cases, between inherent legacy of parent and child, in many cases between mentor and students, or simply between friends. The more than 40 illustrious contributors to this dialogue derive from an array of fields of knowledge and experience. Their stories often provide very personal insights into their work and life. They also reveal a broader perspective on the overall realms of art, design, architecture, music, literature, photography and curation in the 20th and 21st century. With contributions by Olafur Eliasson and Einar Thorsteinn, Lukas Feireiss and Ai Weiwei, Charlie and Rem Koolhaas, Francesca Gavin and Kerry James Marshall, Sophie Lovell and Dieter Rams, Hans-Ulrich Obrist and Yona Friedman, Shumon Basar and Ken Adam, Carson Chan and Phyllis Lambert, Rachel and Daniel Libeskind, Andres Ramirez and Denise Scott Brown, Aric Chen and Arata Isozaki, Ahmir Questlove Thompson and George Clinton and many more.
Accessed March 13, 2014. including MoMA in New York. “Dieter Rams: ten
principles for good design,” https://www.vitsoe.com/rw/about/good-design.
Accessed March 13 ...
Author: David Butler
Publisher: Simon and Schuster
Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
See Exhibit 2 for Rams ' 10 commandments of good design . ... ( See Exhibit 3 , “
The Principles of Braun ' s Corporate Identity . ” ) In Rams ? COMPANY
BACKGROUND : BRAUN BY DESIGN Braun AG began as a family - owned radio
Author: Robert A. Burgelman
Publisher: McGraw-Hill College
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
Good design is thorough down to the last detail. Nothing must be arbitrary or left
to chance. Care and accuracy in the design process show respect towards the
consumer. DIETER RAMS There is one simple point to this chapter: there is no ...
Author: Matt Watkinson
Publisher: Pearson UK
Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
1) With its blend of order, neutrality, and mobility, this Braun hi-fi construction is
the expression of Braun design ... Functionalism may well be a term with a
multitude of definitions; however, there is no alternative. One of the most
significant design principles is to omit the unimportant in order to emphasize the
Author: Victor Margolin
Publisher: University of Chicago Press
The editor has gathered together a body of writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in the light of its cultural significance and its powerful position in today's society. The collection begins with a discussion of the various expressions of opposition to the modernists' purist approach toward design. Drawing on postmodernist theory and other critical strategies, the writers examine the relations among design, technology, and social organization to show how design has become a complex and multidisciplinary activity. The second section provides examples of new methods of interpreting and analysing design, ranging from rhetoric and semiotics to phenomenology, demonstrating how meaning is created visually. A final section related to design history shifts its emphasis to ideological frameworks such as capitalism and patriarchy that establish boundaries for the production and use of design.
Braun ' s 10 Principles of Good Design 1 . Good design is innovative 2 . Good
design enhances the usefulness of a product 3 . Good design is aesthetic 4 .
Good design displays the logical structure of a product ; its form follows its
function 5 .
Author: Margaret Bruce
Publisher: John Wiley & Son Limited
Trends indicate that design expertise is increasingly outsourced by companies, therefore effective management of design alliances is important to commercial success. This book examines how companies can manage design and creativity successfuly.
Seven Principles For Creating Insanely Great Products, Services, and
Experiences John Edson ... The roots of modernism go back to the renowned
German designer Dieter Rams, who led design at Braun from 1955 to 1997 and
was a proponent of ... Rams catalogued his vision in a 1987 manifesto called “
Ten Rules of Good Design,” one of which is “Good design is as little design as
possible.”5 Or, as ...
Author: John Edson
Publisher: John Wiley & Sons
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
10 . Good design is minimal design . " Braun has an uncompromising
commitment towards the pursuit of excellence in ... Dieter Rams Braun ' s Chief
Designer EXHIBIT 3 The Principles of Braun ' s Corporate Identity “ Braun
regards the ...
Author: Kim B. Clark
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
1984: DIETER RAMS  One of the most significant design principles is to omit
the unimportant in order to ... Therefore, products should be well designed and as
neutral and open as possible, leaving room for the self-expression of those ...
Author: Carma Gorman
Publisher: Skyhorse Publishing Inc.
This groundbreaking anthology is the first to focus exclusively on the history of industrial design. With essays written by some of the greatest designers, visionaries, policy makers, theorists, critics and historians of the past two centuries, this book traces the history of industrial design, industrialization, and mass production in the United States and throughout the world.