Academic Paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The work examines the concept of beauty and unrealistic body image and beauty standards ...
Author: Francis Arackal Thummy
Publisher: GRIN Verlag
Academic Paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The work examines the concept of beauty and unrealistic body image and beauty standards propagated by the media. The Body has been traditionally understood as a gift. Generally a gift is given and accepted and not demanded. The dissatisfaction about the body-gift is partly caused by the images that are being bombarded through various media. As a result ideals of body shapes are formed both in men and women, nowadays from a very early age. Children in many countries (more so in developed ones) consume media for three to four hours daily on average. The perfect body image standards set by the media are almost impossible to live up to. This can cause low self-esteem and can lead to psychological disorders such as depression. Contemporary media’s presentation of the body, especially in advertisements, almost amounts to "organs without body". However, some individuals and organizations have come forward to counter the unrealistic body image and beauty standards propagated by the media. Ultimately, one must develop a positive body image.
This narrow and impossible - to - achieve standard of beauty is perpetuated by
the media : film , television , magazines , and cyberspace all glamorize thinness
and equate it with beauty and perfection . Women are flooded with
Author: Shirley Fedorak
Publisher: University of Toronto Press
"This simple and accessible book highlights anthropology's relevance to students' everyday lives. Introductory students will love it!" - Todd Sanders, University of Toronto
This seeming beauty standard in “media [has negative] effects on the self-
concept” (Milkie 190). At its worst, it makes black women mentally disordered.
Those females feel less confident and dissatisfied with themselves. Therefore,
Publisher: GRIN Verlag
Seminar paper from the year 2016 in the subject Didactics - English - Literature, Works, grade: 2,0, University of Tubingen, language: English, abstract: Which impact does the gaze used in "Coconut" have on the concept of Othering and in particular on the westernized beauty concept of black women after Apartheid? Kopano Matlwa's novel "Coconut" which was firstly published in 2007 is about two black girls, Fikile and Ofilwe, who want to be “white, rich and happy”. Both girls struggle to find their own identity since they are stuck between two worlds, namely the South African and the Western one which have an impact on the perception of the two main characters. The novel is divided into two parts. The first half of the book is narrated by Ofilwe and the second half by Fikile. Both girls live in Johannesburg. Although their lives seem to be completely different, they have one important aspect in common. In contrast to Ofilwe, Fikile is poor and lives with her abusive uncle in a township. Ofilwe lives with her wealthy family in a suburb. The only place where they meet is the restaurant Silver Spoon - Fikile's workplace. Ofilwe and her family have “the same Silver Spoon's Traditional English Breakfast every Sunday” and since Fikile works there, both girls know each other. In brief, the summary of this novel is the black female's struggle to find her identity in post-Apartheid. It is difficult for these women and young girls to know their identity as they are influenced by the western culture and its beauty standard. Furthermore, not only does the western influence play an important role in Coconut, so does gaze. According to the Oxford Dictionary, gaze is either a “steady intent look” or in literary theory, “a particular perspective considered as embodying certain aspects of the relationship between observer and observed”. In this paper, the second definition of gaze is relevant. The concept of gaze is divided into three observer perspectives. With respect to black females, the first perspective is the one of white people looking at black women.
It all starts with the concept of beauty. For Plato (1937), an individual able to
perceive beauty has to first perceive it as a form that delineates the realm of
beauty. For him, all beautiful things have something in common, the idea of
beauty itself, ...
Author: Roma Kriaučiūnienė
Publisher: Cambridge Scholars Publishing
This book presents a collection of research papers from both experienced and emerging scholars, some of whom presented their work at the international conference ‘Language Teaching and Learning in the 21st Century: Linguistic, Educational and Intercultural Aspects’ held in June 2018 and organised by the Institute of Foreign Languages of the Faculty of Philology of Vilnius University, the FIPLV Nordic-Baltic Region, and the Language Teachers’ Association of Lithuania. The book consists of three parts, the first being devoted to language teaching and teacher education. The second section explores literary and cultural issues, while the third part encompasses linguistic and media discourse studies.
And while both The Body Shop and the pink ribbon campaigns have garnered
respect and critical acclaim because of their politics, few can match the buzz
generated by Dove's Campaign for Real Beauty. For some, it's nothing less than
Author: Augie Fleras
Publisher: UBC Press
While Canada is known for its official commitment to diversity, a close look at the country's media reveals that lip service to differences notwithstanding, they rarely engage with it in ways that reflect its presence in Canadian society. The Media Gaze exposes the mainstream media's attempts to appear objective, even as they may ignore or misrepresent those who do not share their white, male, middle-class, heterosexual perspective. Drawing on compelling case studies, this incisive survey explores the societal implications of the industry's hidden bias and suggests strategies for countering its dominance.
We can assume that anything which seems to carry a meaning for us in the ad is
a sign . So linguistic ... The ad has presented us with a sign ( the photographed
model ) which itself signifies a concept ( feminine beauty 32 Media semiotics
Author: Jonathan Bignell
Publisher: Manchester University Press
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
So, on the one hand, 'Western' ideals of beauty represent a standard of modernity
to which these young women wish to lay claim – older Chinese actresses are
rejected because they 'just look like some...ancient people. Their eyes are ...
Author: Youna Kim
Publisher: Palgrave Macmillan
At a time of significant change in the precarious world of female individualization, this collection explores such phenomena by critically incorporating the parameters of popular media culture into the overarching paradigm of gender relations, economics and politics of everyday life.
After Mythologies, Barthes continued to work on the theory of semiology in
Elements of Semiology and The Fashion ... Feminist media scholars have used
the expression beauty myth to denote the media's ability to create a powerful set
Author: Mary Kosut
The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society.
Like the concept of beauty, quality is in the eye of the beholder. Perceptions of
quality are defined by several attributes of a medium. For example, a magazine
might be perceived to be high quality because of glossy paper stock, beautiful ...
Author: Charles Warner
Publisher: John Wiley & Sons
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
The authors in this book ask us to consider whether the perception of beauty has been defined by our genetics and culture over the years - has it grown and changed? Do certain neural connections define our emotional reactions to beauty?
Author: Martha Levine
Publisher: BoD – Books on Demand
The authors in this book ask us to consider whether the perception of beauty has been defined by our genetics and culture over the years - has it grown and changed? Do certain neural connections define our emotional reactions to beauty? Does beauty follow any rules or laws? Can the aspiration toward beauty be detrimental? Can we divorce ourselves from dictates and sink into a mindful connection with our internal beauty? Can we move from the superficial where "beauty is only skin deep" to an intense appreciation of beauty in all of its variations. The Perception of Beauty will lead to a deeper understanding and contemplation of nature, art, and the world around us.
friends).29 A strong research base shows that children as young as three years
of age are already buying into the idea ... When repeatedly presented with ideals
of beauty and the concept that this is what makes one valuable, it is difficult for ...
Author: Jennifer W. Shewmaker
This provocative book takes a look at children's consumption of sexualized media messages while providing parents, teachers, and professionals with strategies for abating their influence. • Provides a quick overview of previous works in child development, communication, and education • Discusses four mediating variables influencing children's values: culture of celebrity, family factors, gender, and community systems • Includes an "In Their Voices" section featuring specific responses from children, adolescents, parents, and professionals • Covers television, movies, music, and other media • Demonstrates the impact of both positive and negative media messages
Changing Physical Images of Women in the Media: 1940-1980 This chapter
traces the shifts in beauty culture that occurred between 1940-1990. The 'ideal
female beauty' presented by the media changed from being voluptuous and
Author: Benjamin A Straight
In The Two Finger Diet: How the Media Has Duped Women into Hating Themselves, author Benjamin Straight delivers a compelling sociological examination of how the American media advertises to women, a key marketing demographic ruthlessly targeted since 1870. The author traces the historical roots of this phenomenon and its development to the present, carefully scrutinizing the manipulative tactics companies have constructed to pitch the 'beauty myth' to American women. His research addresses myriad themes on the commodification of American women, including: What is the 'perfect' female physique and who is defining it? What institutions that have emerged to combat the 'obesity plague' and provide products for aesthetic enhancement? Straight ultimately concludes that the image of the ideal female is purposefully unattainable and leads to a malady of personal and social problems; these include eating disorders, excessive and damaging financial expenditures, and lives diminished by a sense of inadequacy. Furthermore, much of their liberty is mere illusion; their happiness is largely defined and constricted by media and advertising paradigms attempting to make American women feel inferior in order to sell them products. As such, American women will not be truly liberated until they break from the corporate bottom line.
A Theory of Rationality Matthias Vogel. “beautiful” if we manage, with its help, to
communicate experience. According to this view, beauty is an attribute that an
experience of the intelligibility of a perception possesses; here the medial ...
Author: Matthias Vogel
Publisher: Columbia University Press
Matthias Vogel challenges the belief, dominant in contemporary philosophy, that reason is determined solely by our discursive, linguistic abilities as communicative beings. In his view, the medium of language is not the only force of reason. Music, art, and other nonlinguistic forms of communication and understanding are also significant. Introducing an expansive theory of mind that accounts for highly sophisticated, penetrative media, Vogel advances a novel conception of rationality while freeing philosophy from its exclusive attachment to linguistics. Vogel's media of reason treats all kinds of understanding and thought, propositional and nonpropositional, as important to the processes and production of knowledge and thinking. By developing an account of rationality grounded in a new conception of media, he raises the profile of the prelinguistic and nonlinguistic dimensions of rationality and advances the Enlightenment project, buffering it against the postmodern critique that the movement fails to appreciate aesthetic experience. Guided by the work of Jürgen Habermas, Donald Davidson, and a range of media theorists, including Marshall McLuhan, Vogel rebuilds, if he does not remake, the relationship among various forms of media—books, movies, newspapers, the Internet, and television—while offering an original and exciting contribution to media theory.
In other words, content is only part of the story: attitudes and emotions too are
carried by electric media, and it was in this sense of a collective experience that
he meant a return to tribalisation.122 A photograph is high-definition, requiring
Author: Peter Watson
Publisher: Hachette UK
A history of the twentieth century which covers all the ideas, people, great events, literary and artistic movements, scientific discoveries which have shaped the twentieth century. Terrible Beauty presents a unique narrative of the twentieth century. Unlike more conventional histories, where the focus is on political events and personalities, on wars, treaties and elections, this book concentrates on the ideas that made the century so rich, rewarding and provocative. Beginning with four seminal ideas which were introduced in 1900 - the unconscious, the gene, the quantum and Picasso's first paintings in Paris - the book brings together the main areas of thought and juxtaposes the most original and influential ideas of our time in an immensely readable narrative. From the creation of plastic to Norman Mailer, from the discovery of the 'Big Bang' to the Counterculture, from Relativity to Susan Sontag, from Proust to Salman Rushdie, and Henri Bergson to Saul Bellow, the book's range is encyclopedic. We meet in these pages the other twentieth century, the writers, the artists, the scientists and philosophers who were not cowed by the political and military disasters raging around them, and produced some of the most amazing and rewarding ideas by which we live. Terrible Beauty, endlessly stimulating and provocative, affirms that there was much more to the twentieth century than war and genocide.
Media portrayed thin, voluptuous women and curvy models that started to
became 'beauty ideal' for all women. In 1959, the concept of Barbie Doll was
introduced that has set very irrational ideals of beauty for females (Shaw, Frith &
Publisher: GRIN Verlag
Master's Thesis from the year 2019 in the subject Communications - Media Economics, Media Management, grade: 95.0, GC University, language: English, abstract: Extending present research, the study inspected the relationships between media content exposure and the awareness and internalization of the Pakistani cultural expectations and standards for thinness. It is also about the level of body image satisfaction among Pakistani young females and media and social pressures adopting these standards. This research study efforts to fill up the literature gap present in discipline of mass communication regarding the factors that impacts the way Pakistani young female’s reaction to the body image satisfaction, and adds discussion of the media influence on how young females view their bodies in general. Based on prior findings, the current study hypothesized that the three theoretical constructs or risk factors in the development of body image dissatisfaction i.e. awareness, internalization and pressures have facilitated the relationship between media exposure and body image disturbance among Pakistani young females. The perceived pressures are the pressures from media content and society (family and peers). The main purpose of this study was to have a close examination of media exposure, awareness and internalization of the Pakistani norms, expectations and standards for thinness presented on media, pressures from media and society to adopt these standards, and their relationship with Pakistani young female’s body image dissatisfaction.
During the last five years, MNet's “Face of Africa" pageant has promoted African
concepts of beauty and paved the way for ... everywhere in the media we see the
young, beautiful women engaged in all sorts of activities in the national interest.
Author: Binyavanga Wainaina
Publisher: Kwani Archive Online
Kwani? is arguably Africa's most exciting and varied literary initiative of recent years. Describing itself as ?a magazine of ideas, [that] seeks to entertain, provoke and create?, Kwani? commissions and publishes stories, poetry, art and photography ?from all around the African continent and the diaspora'. Rejecting artificial divisions of high and low art and literary snobbery, it is dedicated to the flourishing of literature in Kenya and the of African cultural values. Kwami? 01 is widely available outside Africa for the first time. The volume features the writings of numerous prize-winners. It includes the short story, ?The Weight of Whispers?, by Yvonne Adhiambo Owuor, which won The Caine Prize for African Writing in 2003. Yvonne Owuor is also a screenplay writer, and Executive Director of the Zanzibar International Film Festival. Other contributions are from Parsilelo Kantai, who was short-listed for the Caine Prize in 2004;drawings from Gaddo, one of East Africa's foremost political cartoonists; photographs from the photo-journalist Marion Kaplan; and interviews with ?ghetto youths? conducted by the editor.
In “ Hymne à la Beauté ” ( Hymn to Beauty ) Charles Baudelaire asks : “ Viens - tu
du ciel profond ou sors - tu de l ... through a variety of media , across several
temporal frames , and attest to the ever - relevant concepts of the beautiful and
Author: Corrado Federici
Publisher: Peter Lang
Original Scholarly Monograph