Turn to The One-Day Marketing Plan, a concise guide that breaks down the complex marketing planning process into ten critical steps that will enable you to develop a disciplined, precise, and effective marketing plan for today's competitive ...
Author: Roman G. Hiebing
Publisher: Contemporary Books
Target Your Market--Fast Need a marketing plan that will work-fast? Turn to The One-Day Marketing Plan, a concise guide that breaks down the complex marketing planning process into ten critical steps that will enable you to develop a disciplined, precise, and effective marketing plan for today's competitive business environment. Arm Yourself for Success Marketing failures often result from not following a well-thought-out, disciplined marketing plan. The One Day Marketing Plan will show you how to gather the information you need to develop an effective marketing plan for your business-from determining the target market for your product or service to detailing the target market's needs and wants, and from analyzing the competition to formulating ways to fulfill customers' needs better than your competitors. Authors Hiebing and Cooper prescribe a comprehensive, step-by-step process for creating a marketing plan that works. By following the ten-step process, you'll learn how to define key issues, answer questions correctly, and make decisions as you: Examine your company's marketing background--the information base from which your plan will develop Write an actual marketing plan--your program for achieving your marketing goals Execute your planned marketing actions--your company's actual interaction with your target market Evaluate your results--the bottom-line profits your marketing efforts generate Filled with helpful checklists and forms as well as actual marketing plan templates, The One-Day Marketing Plan is your ticket to marketing planning success. About the Authors Roman G. Hiebing Jr. is CEO of The Hiebing Group, an advertising, marketing, and public relations agency. He is an avid speaker for private, public, and academic organizations, and lectures on marketing and advertising at the School of Business and School of Journalism at the University of Wisconsin. Hiebing is the co-author of the bestselling marketing planning texts How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition). Scott W. Cooper is president of The Hiebing Group. A marketing and advertising lecturer, Cooper has led numerous marketing planning seminars in partnership with the University of Wisconsin Management Institute, the American Marketing Association, and Inc. magazine. He is the co-author of How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).
Marketing. Plan. Outline. I. Organization description II. Organization vision and
mission III. Situation analysis A. Cause ... plans D. Financial projections E.
Implementation timetable A good resource is The One Day Marketing Plan by
Author: Stacy Landreth Grau
Publisher: Oxford University Press, USA
Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
It's worked for me, it's worked for my small business clients, and it's even worked
for a billion-dollar consulting rm. Now it's time to let it work for you. Here's our
agenda for the next ve days: DAY ONE: You'll determine which niche market to ...
Author: Mark Satterfield
Publisher: BenBella Books, Inc.
We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That’s all it takes. So let’s get started.
In a single evening at the library, you can find all the markets and the media that
serve them, and outline the basics of an entire marketing plan. But the one day
marketing plan and execution... well, it's very fast. And because of its speed, very
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of the $500 direct marketing campaign-then put together your own and pull the trigger. This is the best campaign ever - at any price. Make your marketing easier, faster... and LOWER your costs. Almost 400 pages - not one wasted page. Read this cult classic for yourself, see why every reviewer has rated it 5-Stars.
Managers ; Sales and Marketing Action Plans . Simple & Effective Strategic
Planning ; The One Day Officers / Key Personnel : William H . Blades , Presi
Strategic Plan ; The One Day Marketing Plan ; Funda 8404 • Winograd Company
Inc . dent ...
Indexes are arranged by geographic area, activities, personal name, and consulting firm name.
The ultimate purpose of any marketing plan is to develop strategies that will help
an organization realize its objectives . Strategy is the bridge between objectives
and day - to - day operations . ... The use of strategy in a business environment
takes on a special interpretation , however , as outlined by Bruce Henderson ...
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
is as important as the others in creating your overall marketing plan. Your overall
marketing plan development will take more than one day. 1. What portion of each
day will you devote to reviewing your plan and any necessary revising? 2.
Author: Al Lautenslager
Publisher: Entrepreneur Press
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
1. Do you feel that you know your market inside and out, including what
customers want and expect? Y ❏ N ❏ 2. If no, what additional information do you
need for effective planning? 3. What is hindering you from satisfying customers,
Author: Jay Levinson
Publisher: Entrepreneur Press
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
One of my favorite stories related to this is about a woman who owned a Native
American jewelry store . When she left the shop for a couple of hours one day ,
she left a note for the assistant which said something like “ change all prices 2/1 .
Author: Geraldine A. Larkin
Publisher: Irwin Professional Publishing
Introduces the basic concepts and techniques of marketing so that managers without a marketing background can understand and develop a preliminary marketing strategy
Q 658.8 HIE Hiebing , Roman G. The one - day marketing plan.- McGraw - Hill ,
c2004 . 658.85 FIS Fisher , Kenneth . Simply successful selling for new
salespeople.- Van Schaik , 2004 . 663.2093 MCG McGovern , Patrick E. Ancient
Issues for Nov. 1957- include section: Accessions. Aanwinste, Sept. 1957-